Alberta E-Future CBSC Alberta

E-Business Alberta | The Alberta E-Future Centre blog
E-Business Alberta | The Alberta E-Future Centre blog

 

Link Building Strategies

Getting people to link to your business’ web site is a very important component of online marketing but getting links can be a complicated process. Several good blog posts have appeared recently, addressing some of the issues you will encounter. Here are three blog posts that we feel will provide particular value to small business people in Alberta interested in building some backlinks.

The first blog post is 5 Deadly Sins Guaranteed To Kill Your Link Requests, this article looks at what not to do when soliciting links from other web sites. Many of the mistakes outlined in this article not only almost guarantee that your requests will be turned down, they will probably ensure that your e-mail is never even opened. Avoiding all the profiled mistakes should be easy, but it will mean putting a bit more effort into your e-mail requests than just sending out a few hundred identical e-mails. Head over to Search Engine Land to read 5 Deadly Sins Guaranteed To Kill Your Link Requests.

The second post is titled Aggressively Seeking Links: How Much Is Too Much? Lets say you read the article mentioned above and you have your e-mail requests perfected, now how many links is too many? This is a question that many people wrestle with because getting too many links too fast can seem artificial to the search engines and can get you pushed down in their rankings. While the answer to this question is almost always, “it depends” this article does a great job of applying some perspective. Visit Search Engine Land and check out Aggressively Seeking Links: How Much Is Too Much?

The last post is The Art of Buying Links Under the Radar, lets say you have read the two previous articles and you have started getting some links back, but you want to be more aggressive. This article looks at the ins and outs of buying links, a practice that can again get you in trouble with search engines. Breaking the process down into seven steps, this blog post walks you through the process of figuring out what the links should look like, making contact, estimating the value to tracking the ROI. A great resource for those looking at buying some links, check out The Art of Buying Links Under the Radar.

For more information on Internet marketing and other aspects of running an online business, check out our e-business info-guides.

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