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Internet Marketing in Alberta, Canada

Is there a right way to do Internet marketing in Alberta, Canada?

Internet Marketing is also referred to as online marketing. The Alberta E-Future Centre located in Alberta, Canada has advisors that can provide help and guidance when you are in need of Internet marketing information. Internet marketing gives you the ability to advertise to potential customers around the world or it can be used to focus on a small regional group. Whether your small ebusiness is using the Internet to market locally or internationaly much of the theory and planning is the same. If you are interested in marketing on the Internet we have free resources that are useful for marketing in Alberta, Canada or internationally.

Why is Internet Marketing Important?

Internet Marketing will help your website to gain exposure, which will drive traffic to your site. Driving traffic to your web site just to increase your exposure is appropriate if you are attempting to make money off of traffic. Most companies that do marketing on the internet want to drive potential customers to their web site. Creating high traffic to a web site does not mean it will transfer into sales. Some People may find your web site and leave, quality traffic will have a high number of potential clients. If you are in Alberta, Canada or elsewhere you will want to contiunously fine tune your online marketing methods to produce high quality traffic. To help fine tune your web site increase your knowledge on subjects like search engine optimization, keywords and keyword density.

Internet Marketing Strategy

To properly market you website, company or products on the Internet you must understand the demographic you are trying to reach. Demographics include sex, race/ethnicity, age, education, marital status... ect. For your Internet marketing to be effective it must be appropriate for the group(s) you want to market too. Different groups will require different marketing strategies.


The E-future Centre recommends reading these guides if you are Internet marketing in Alberta, Canada.




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e-business basics | e-exporting | internet marketing | attracting and keeping the customer | planning your online store | e-business partners | online legal issues | pages of interest | integrating e-business | search engine optimization | e-business glossary | building an effective website