E-ExportingA World of
The Internet has opened a world of opportunity
for exporting. As Alberta small and medium-sized
enterprises enter the global marketplace, they
must seriously look at the potential of using
the Internet to sell their products and services.
Exporting online or "e-exporting" offers
many advantages. It allows Alberta businesses
to compete globally, reduce costs and develop
lasting relationships with their customers.
The Internet enables better communication with
clients and business partners around the world.
Through e-business, products can be sold 24/7,
365 days of the year. Additional benefits stemming
from online exporting include an extended life
cycle for a product, diversification of its potential
market and the ability to cost effectively target
However, online exporting will not suit every
company and an extensive marketing campaign will
have to be implemented to create awareness that
the company even exists. Exporters must be cognizant
of additional costs associated with shipping goods
abroad such as freight charges, insurance and
any tariffs or duties payable in the foreign country.
In addition to adhering to Canada's rules and
regulations, companies must also ensure that they
investigate the country into which they'll be
shipping their goods. For example, if a company
plans to ship their goods into Australia, an exporter
must research Australia's customs procedures,
labeling and/or health standards, regulations
and any other laws which apply to "doing
business in Australia."
There is a host of other issues for e-exporters
to consider including how the exporter will receive
payment, how to process online returns and manage
increased sales volumes.
As Alberta's primary Business Service Centre,
The Business Link has a wealth of information
and resources on both exporting and e-business.
The Business Link is the first stop for Team Canada
Inc's export information and services in Alberta.
It also recently established its E-Future Centre
to act as a clearinghouse for
e-business information and resources to answer
clients' questions. Contact The Business Link
at 1-800-272-9675 or visit www.cbsc.org/alberta.